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Sticky paper is great, but it’s getting seen that’s stickiest
Before the Nashville floods, John and I had this thing of taking firewood to the homeless community at “tent city.” For those not familiar with this term, simply put, it is a collection of homeless...
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How Truly Sticky is Truly Sticky Content?
Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW! All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky...
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Little Sample Goes a Long Way
It’s been said: “If you want people to laugh, don’t tell them you are funny. Tell them a joke.” It’s easy to tell potential customers how great we are, but they are skeptical. Advertising is good, but...
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Hipsters and the Mob
In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at...
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